What are the differences in features between Shopify and Shopify Plus?

What are the differences in features between Shopify and Shopify Plus?
What are the differences in features between Shopify and Shopify Plus?

As your commercial enterprise grows, however, you can discover yourself desiring to improve. enter Shopify Plus, which bills itself as an omnichannel employer platform. allow’s study Shopify vs. Shopify Plus so you can decide which is the proper fit for your needs.

The three standard Shopify plans―fundamental, Shopify, and superior―offer a platform for users to begin, grow, and control their agencies. merchants selling everything from personalized T-shirts to digital downloads can build a custom-designed on-line save and sell across a myriad of places, such as on the net, via cell devices, at brick-and-mortar stores, and throughout channels, along with social media and online marketplaces.

There’s no coding understanding required and Shopify gives pinnacle-notch customer service 24/7, making it a great setup for small agencies. As your organization expands and your desires trade, you can improve your Shopify account to a better plan clearly by way of changing your account options.

The differences in features between Shopify and Shopify Plus are significant, catering to different business sizes and needs:

Target Audience:

Shopify: Geared towards small-to-medium-sized businesses. The target audience for Shopify and Shopify Plus differs based on the scale and needs of businesses. Shopify is suitable for small, medium, and large businesses, offering essential features for online selling. In contrast, Shopify Plus targets high-growth merchants and brands earning millions in annual revenue. 

Shopify Plus caters to businesses focused on maximizing conversion rates, leveraging data-driven marketing strategies, and needing sophisticated sales strategies and personalized buyer journeys to optimize conversions.

Shopify Plus: Tailored for enterprise-level businesses like Converse and Sony.

Shopify Plus provides deeper customization options, enhanced marketing tools like A/B testing and data-driven audience segmentation, and advanced reporting and analytical capabilities, including custom reports, funnel analysis, abandoned cart reports, and customer lifetime value analysis. 

Shopify Plus also offers more API integrations, customizable checkout pages with Script Editor, and account management and support tailored to the needs of high-revenue businesses.


Shopify: Offers a visual editor and access to Liquid programming tools for basic customization. Customization in Shopify and Shopify Plus is a key difference between the two platforms, with Shopify Plus offering more advanced customization options for larger businesses. Shopify Plus allows for extensive customization of themes, checkout processes, payments, discounts, and reporting.

Shopify Plus: Provides advanced checkout customization, headless ecommerce, and storage of up to 100 themes for more extensive customization options.

Shopify Plus offers more customization options than standard Shopify plans, including the ability to create custom reports, set filters for average order value (AOV), and access to Shopify Audiences, which helps find new customers by generating audience lists for advertising platforms.

Checkout customization is another area where Shopify Plus shines, offering far more advanced options than standard Shopify plans. 

This used to be done through the checkout. liquid file, requiring coding knowledge or the hiring of a developer. However, Shopify Plus is now rolling out a checkout editor that makes it easier for anyone to build a customized checkout experience for their customers.

Shopify Plus offers more advanced customization options for larger businesses, including more customization options for themes, checkout processes, payments, discounts, and reporting.


Shopify: Regular customer service and limited courses in Shopify Academy.

Shopify offers a variety of support options for its users, including contacting Shopify Support directly, access to the Shopify Help Center, and a community forum where users can find answers to their questions. Shopify Plus users also have access to the same support options, but they may receive priority support due to their higher-tier status.

Shopify's support options include help with managing how customers pay for products, setting up Shopify Payments, tracking inventory and fulfilling orders for multiple locations, managing products, payments, and locations, shipping and delivery, customers, orders, privacy and security, compliance, marketing and promotions, discounts, and analytics.

Shopify Plus: Offers dedicated support, access to the Shopify Plus Partners Program, and a team of Merchant Success Managers for professional services and industry-specific expertise.

Shopify Plus users have access to additional support options, such as Shopify Flow, which allows for customization of the checkout page and tailoring the shopping experience to individual customers. Shopify Plus users also have access to more advanced analytics tools, such as partnerships with industry-leading analytics companies like Glew and Looker, to bring up-to-date, expert data and insight.

Overall, Shopify offers a robust support system for its users, with Shopify Plus users receiving additional support options due to their higher-tier status.

API Integrations:

Shopify: Access to a variety of apps through the Shopify app marketplace. API integration for Shopify is limited and not as extensive as Shopify Plus.

Shopify Plus: Provides exclusive apps and API tools tailored for enterprise-level businesses. Offers enhanced API resources (think: GiftCard, User, Multipass Login, etc.) Empowers users to integrate with customized apps or create private apps.

Checkout Customization:

Shopify: Shopify offers various levels of checkout customization, with Shopify Plus providing more advanced options for customization. Standard Shopify plans allow for visual customizations like adding a logo, modifying colors and adding a branded banner or image to the checkout page. Users can edit marketing signups and customer login options through the Shopify admin settings.

Shopify Plus: Offers fully customizable checkout processes, allowing for personalized UI, content, and functionality to reduce cart abandonment and enhance user experience.

On the other hand, Shopify Plus offers checkout extensibility, allowing brands to make code-free customizations to their checkout using apps and branding tools. This feature enables brands to customize their checkout experience to reflect their brand better, boost conversion rates, increase average order value, build loyalty, and comply with local regulations.

Customizations made with checkout extensibility are upgrade-safe and seamlessly integrated with Shop Pay, ensuring a consistent experience across guest checkout and Shop Pay. Shopify Plus users can also build custom apps using APIs and UI components for more advanced customizations.

While both standard Shopify plans and Shopify Plus offer checkout customization options, Shopify Plus provides more advanced capabilities through checkout extensibility, allowing for higher customization and integration with Shop Pay. 

Multiple Stores:

Shopify: Allows for one store per account. multiple Shopify stores under the same account. However, the basic, regular, and advanced Shopify plans do not allow for multiple stores on one account. 

The only way to have multiple stores under a single account is to upgrade to Shopify Plus, which is designed for medium to large businesses with high traffic and has a monthly fee of $2,000 plus an additional $250 per month for each additional store beyond the first nine.

Additionally, it is possible to have multiple domains associated with a single Shopify store. You can add new domains, redirect existing domains, or even set up domain aliases. To set up multiple domains, you can purchase domain names from a domain registrar and then link them to your Shopify store using custom domains.

When you have multiple Shopify stores associated with the same email address, you can navigate between them after logging in to your Shopify admin. The store switcher contains the Shopify stores where you have an account with the same email address. When your email is verified on a store, you can switch to other stores. 

Shopify Plus: Enables the creation of up to ten stores, managed through an Organization Admin tool within the same dashboard, providing more selling opportunities and flexibility for internationalization.

If you have a Shopify Plus store where you haven't verified your email address, then when you select it from the store switcher, you're asked for its password. You need to complete the verification steps for each store associated with an email address.

When you have multiple locations, such as retail stores, warehouses, pop-ups, drop shippers, or any other place where you manage or stock inventory, you can set up multiple locations in your Shopify store so that you can track inventory and fulfill orders at your locations. With multiple locations, you have better visibility into your inventory across your business. To make sure your inventory quantities are accurate, online orders and in-person sales are assigned to locations.


Shopify: Shopify permits users to get palms-on revel in constructing an e-commerce site through paying INR 20 every 30 days for 3 months, and opt for any Shopify plan as per their necessities. fashionable Shopify plans have flat, smooth-to-apprehend pricing ranges, so deciding on a satisfactory option for your business is fairly sincere.

Primary is INR 1,994 consistent with the month, Shopify is INR 7,447 consistent with the month, and advanced is INR 30,164 according to the month. you could strive for any of them without cost with a complimentary 14-day trial, so one can assist you in determining which is the most satisfactory and healthy for your desires and finances. See our Shopify pricing guide for extra information.

Shopify Plus: Starts at $2,300/month with no transaction fees and is quote-based, customized to each merchant's needs and sales volume.

Shopify Plus software pricing is more complicated than the standard plans because the very last totals of charges you’ll pay are based totally on sales volumes. each enterprise pays a minimum of INR 1,52,000 per month for widespread setups and integrations.

Shopify features

Shopify needs its customers to remain both satisfied and dependable and, as such, the platform gives some of the pinnacle capabilities in an extraordinarily aggressive e-commerce market. First, it makes creating a storefront simple for all of us, imparting expert topics, branding, domain names, and customizations like running a blog.

Subsequent are diverse buying cart and save control options, which include abandoned checkout recuperation, automated service shipping prices, consumer profiles, and refunds. There’s plenty of area for marketing and SEO properly, with Google advertisements credit, discounts, and social media integrations. 

You’ll also have to get entry to analytics, cellular app possibilities, and numerous tiers of the product organization. eventually, Shopify capabilities 24/7 committed aid, which gives customers an assist group that is to be had 24 hours an afternoon, 7 days per week, by way of electronic mail, stay chat, and call.

Shopify Plus features

Shopify Plus includes all of the same old Shopify functions, plus additional resources that are designed to assist guide merchants with higher revenue and sales. The Shopify agency admin lets you control all the stores for your corporation from an unmarried location.

The management equipment within the Shopify employer admin can be used by Shopify Plus merchants only including users, keep, and Shopify glide. similarly, clients have admission to superior apps that are designed for high-boom corporations and Shopify Plus helps extra software programming interface (API) calls that let you integrate with custom apps.

Along with extra integrations and permissions, users also get entry to the merchant fulfillment software, the Shopify Plus associate software, Shopify POS seasoned, and a Shopify Plus network on Facebook.


These differences highlight how Shopify Plus offers advanced features, customization options, dedicated support, and scalability tailored for larger businesses, while Shopify caters to the needs of small and medium-sized businesses with standard e-commerce requirements.

Shopify Plus is an extra superior version of Shopify, providing more customization, flexibility, assist options, integrations, and admission to the shop's underlying code. users can also benefit from giving up-to-end computerized workflows for key strategies (assume: scheduling sales, driving advertising campaigns, automating stock selections, including three-D product motion pictures to the internet site, and many others.).

Choose Shopify Plus in case you are a huge organization, managing excessive-quantity sales and thousands and thousands of monthly orders.

In stark contrast, Shopify is ideal for smaller groups and people searching out an eCommerce keep with a few fundamental functionalities. when you have little to no expertise on how to set up a web store, Shopify can double up as your reachable guide.

There you go. we've blanketed nearly every issue you need to know about whilst studying Shopify vs. Shopify Plus. Now that you highly recognize how the 2 plans paint, make an informed decision by factoring in your specific enterprise desires. choose the right platform to reinforce your eCommerce store to legendary status.


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