The 10 Best Shopify Alternatives for Ecommerce.

The 10 Best Shopify Alternatives for Ecommerce.
The 10 Best Shopify Alternatives for Ecommerce.

In the sprawling universe of e-commerce platforms, Shopify has long reigned supreme. But as 2024 dawns, a new breed of challengers is rising, each bringing unique strengths that could dethrone the king. 

For those of you embarking on the e-commerce journey or contemplating a platform switch, it's time to look beyond Shopify's well-trodden path. 

This exploration is not just about listing alternatives; it's about understanding why you might choose one path over another - and why, in certain cases, veering off the Shopify route could lead to unexplored opportunities for growth, customization, and innovation.

1. BigCommerce

With integrations with popular marketplaces like Amazon, eBay, and Walmart, BigCommerce is suitable for online stores of all sizes.

A comprehensive e-commerce platform that offers a range of features for businesses of all sizes.

BigCommerce Pros

BigCommerce emerges as a formidable contender, boasting robust SEO features and an expansive toolkit that caters to businesses scaling rapidly. My firsthand experience with migrating a mid-sized retailer to BigCommerce was eye-opening. 

The platform's flexibility in handling complex product catalogs and its seamless integrations with multiple payment gateways significantly cut down our operational headaches.

BigCommerce Cons

However, BigCommerce has its challenges. The platform's pricing model can be a double-edged sword. As your sales grow, so do your expenses, a factor that caught us off-guard during a particularly successful holiday season.

Additionally, some users find the theme customization options somewhat limited compared to their counterparts.

2. Wix

Best for small businesses and creatives, Wix offers drag-and-drop editing, blogging features, newsletters, and SEO tools.

A website builder that also offers e-commerce functionality, making it easy to create an online store.

Wix Pros

Wix is the go-to for entrepreneurs craving creative freedom. Its drag-and-drop interface is as intuitive as it gets, making website building feel less like a chore and more like an act of creation. For a friend’s artisanal soap business, Wix was a no-brainer.

They managed to craft a visually stunning online store without writing a single line of code, and the built-in marketing tools helped them hit the ground running.

Wix Cons

But Wix is only suited for some. High-traffic e-commerce sites might find the platform limiting.

Performance can wane as you add more products or encounter traffic spikes. Plus, once you choose a template, you're married to it – changing your site's design later can be a hassle.

3. WooCommerce

Suitable for WordPress users, WooCommerce is an open-source eCommerce plugin with extensive customization capabilities and a large user community.

A powerful WordPress plugin that allows you to create a customizable online store using WordPress.

WooCommerce Pros

WooCommerce, the open-source darling of the WordPress ecosystem, offers unparalleled flexibility. It's a powerful choice if you're already familiar with WordPress or if you require a highly customized store. 

The sheer volume of plugins and themes means the sky's the limit in terms of functionality and design.

WooCommerce Cons

The flip side, however, is that WooCommerce can be overwhelming for beginners. The learning curve is steep, and unlike hosted solutions, you're responsible for maintaining your site's security and updates. This can translate to higher costs and complexity as you scale.

4. PrestaShop

Free, local currencies, multilingual support, and unlimited product categories. Best for global businesses and those targeting international markets.

PrestaShop is a surprisbuiltintegrated customizable eCommerce platform constructed built-ing PHP and MySQL program integrated languages.

built-in addition to present built-in tools like a URL cleaner, meta tag optimizer, and automatic sitemap generator, this platform helps over 250 charge and transaction options. 

They encompass integrated cards, digital wallets, and built-in integrated (COD).

PrestaShop Pros

Reach global customers with ease, as PrestaShop supports over 65 languages. You can also integrate your translator.

You may additionally integrate your very own translator.PrestaShop doesn’t rate month-to-month costs or take a commission for your built integrated.

PrestaShop Cons

With many configuration options, setting up an eCommerce store using PrestaShop may take longer than on Shopify. 

Luckily, Hostinger users can install PrestaShop with one click. PrestaShop only provides free support through its forums, guides, and documentation. 

To get technical help from an expert, you will have to purchase the PrestaShop Support Plan, starting at around $260.

5. Squarespace

Ideal for a general-purpose website builder, Squarespace provides a vast library of dynamic templates, product display options, and editing tools.

Squarespace Pros

Squarespace is synonymous with aesthetic design. It's the platform of choice for creatives looking to blend e-commerce functionality with striking visuals. The templates are not just beautiful but also responsive, ensuring your site looks great on any device.

Squarespace Cons

But beauty comes at a price. Squarespace’s e-commerce features, while improving, still lag behind more specialized platforms. Advanced marketing tools and third-party app integrations are limited, which could be a dealbreaker for businesses with complex needs.

6. Weebly

Weebly Pros

Weebly strikes a balance between ease of use and functionality. Its drag-and-drop builder is friendly for beginners, and the platform offers a decent range of e-commerce tools.

The built-in features for SEO and marketing are a boon for small businesses looking to establish an online presence without breaking the bank.

Weebly Cons

The simplicity of Weebly, however, can be its Achilles' heel. The platform may feel too restrictive for growing businesses, and the customization options are not as extensive as other alternatives. Plus, the reliance on third-party apps for advanced features can add to your monthly expenses.

7. Shift4Shop (Formerly 3dcart)

Formerly 3Dcart, Shift4Shop offers back-in-stock notifications, product comparison tools, and more, making it a good choice for in-person businesses.

Shift4Shop Pros

Shift4Shop is an underdog with a punch. Its comprehensive set of features, including advanced shipping options and robust SEO tools, make it a strong candidate for businesses of all sizes. 

My experience with Shift4Shop was notably positive when setting up an online store for a client in the niche hobby sector. The specific demands for product options and shipping flexibility were met without a hitch.

Shift4Shop Cons

Shift4Shop's learning curve can be steep, particularly for those new to e-commerce.

The interface, while powerful, is not the most intuitive. Additionally, some users report frustration with customer service responsiveness, which could be a significant drawback in time-sensitive situations.

8. Ecwid

Ecwid Pros

Ecwid is the epitome of plug-and-play. It allows you to add e-commerce functionality to any existing website, which is a godsend for businesses not looking to overhaul their current online presence.

Its ease of integration and simplicity make it an attractive option for entrepreneurs who are more focused on their products than on managing a complex online store.

Ecwid Cons

However, Ecwid’s simplicity also means it lacks the depth of features found in more comprehensive platforms. While it’s perfect for small operations, businesses aiming for rapid expansion may find Ecwid too limiting in the long run.

9. Magento

Best for advanced users, Magento is an open-source eCommerce platform with high customization capabilities and a developer forum for continuous learning.

An open-source e-commerce platform with a robust set of features and flexibility for larger businesses.

Magento Pros

Magento is the heavyweight of open-source e-commerce platforms, offering unparalleled customization and scalability. 

It's built for businesses with ambitious growth plans and the resources to manage a complex online ecosystem. The flexibility to tailor every aspect of the customer experience makes Magento a powerful tool in the hands of a skilled developer.

Magento Cons

However, Magento's power comes with complexity. It requires a steep investment in both time and money to set up and maintain. Small businesses may find it overkill, and without proper technical support, Magento can become more of a burden than an asset.

10. OpenCart

Users with multiple stores can leverage OpenCart's unlimited product categories and multi-store management features.

OpenCart Pros

OpenCart stands out for its user-friendly approach to open-source e-commerce. It’s simpler to set up and manage compared to Magento, making it a good choice for small to medium-sized businesses looking for a bit more flexibility than hosted platforms offer. 

The wide range of extensions and themes means you can extend your store’s functionality as needed.

OpenCart Cons

The downside is that OpenCart can suffer from performance issues as your store grows. And while there's a decent selection of extensions, the quality can be hit or miss. Support is community-driven, which means finding help for specific issues can sometimes be challenging.


When selecting the best Shopify alternative, consider your specific needs, budget, and technical expertise. Open-source platforms like WooCommerce, Magento, PrestaShop, and OpenCart are suitable for advanced users who want extensive customization. 

For beginners, user-friendly options like Hostinger Website Builder, Squarespace, and Wix are recommended.


Webunity are officially recognised Shopify experts. Our Shopify developers are some of the highest rated in the world. See our Shopify Expert service list below:

Need a help?

Our Shopify Plus Consulting services offer you a wide range of solutions for designing and developing online stores with SEO-relevant services


Prices are estimated based on complexity and how many pages are needed.