Transforming the PATOUL.de Shopping Experience: A Webunity Case Study
PATOUL.de, a German e-commerce platform, offers washable and stain-resistant rugs and mats designed for households with pets or children. The company aimed to improve its Shopify store's user experience, enhance product filtering, and bundle complex products to increase conversions and customer loyalty.
Webunity transformed PATOUL.de's Shopify store, driving an impressive 82% increase in conversions and a 34% rise in repeat purchases. These gains in and customer loyalty were accomplished through significant user experience enhancements.
Services Provided:
- Custom Shopify Theme Development
- Shopify App Integration
- CRO & AOV A/B Testing
- API Integration
Website
The Challenges
- PATOUL.de's products were categorized into multiple subcategories, making it difficult for customers to find specific products.
- The company wanted to offer bundles of its products, but the existing Shopify store did not support this functionality.
- The store's layout and navigation were not optimized for a seamless user experience, leading to high bounce rates and low conversions.
Range of Action
Webunity Infotech implemented the following enhancements to PATOUL.de's Shopify store:
- Implemented a custom filter system that allowed customers to easily navigate through the vast product range.
- Utilized Shopify's bundle feature to offer pre-curated bundles of products, making it easier for customers to purchase related items.
- Improved store layout and navigation to reduce bounce rates and increase engagement.
- Introduced a responsive design to ensure a seamless user experience across various devices.
The Results
The partnership between Patoul and Webunity resulted in significant improvements across various key performance indicators
- 82% Increase in Conversions: Enhanced product filtering and bundled products led to a significant increase in conversions.
- 34% Increase in Repeat Purchases: Improved user experience and personalized product recommendations encouraged customers to return and make repeat purchases.
- Increased flexibility and scalability to adapt to changing business needs and market trends
- Enhanced brand identity and customer experience through tailored design and functionality
The Outcome
The Webunity Infotech effectively addressed the challenges faced by PATOUL.de, resulting in a significant boost in conversions and customer loyalty. By implementing a customized product filtering system, bundling complex products, and enhancing the user experience, PATOUL.de was able to create a more engaging and effective Shopify store that drove business growth.
For more details on how Webunity Infotech can help your business achieve similar success, contact us.