Fortero's Ecommerce Transformation: Leveraging Webunity's Expertise on Shopify Plus
Fortero's previous platform was limiting its ability to grow and innovate, with issues such as increasing costs, complex maintenance, and a limited app ecosystem. To address these challenges, Fortero chose to migrate to Shopify Plus, known for its lower total cost of ownership and market-leading flexibility.
Fortero's migration to Shopify Plus with Webunity's expertise led to remarkable growth, including a 47% increase in total sales, an 80% site speed improvement, and a 120% increase in organic traffic. Additionally, customer satisfaction and retention rates improved significantly.
Services Provided:
- UI/UX Design
- Migrate to Shopify plus
- Shopify theme development
- Shopify Plus & Checkout Extensibility
- SEO Optimization
- Recharge Subscription
- Site Speed Optimization
- QA & Performance Testing
Website
The Challenges
Fortero's previous platform was limiting its ability to grow and innovate, with issues such as increasing costs, complex maintenance, and a limited app ecosystem. To address these challenges, Fortero chose to migrate to Shopify Plus, known for its lower total cost of ownership and market-leading flexibility.
- Fortero's subscription-based services required a sophisticated solution to manage recurring payments and product delivery.
- Fortero required a seamless checkout experience that integrated with its existing subscription management system.
- The new platform needed to significantly improve site speed to enhance the overall user experience and reduce bounce rates.
- Fortero sought to increase organic traffic by optimizing its site for search engines and improving content relevance.
Range of Action
Webunity Infotech implemented a multi-faceted strategy to transform Fortero online presence and drive significant improvements:
- Designed and integrated a custom subscription management system within Shopify Plus, allowing Fortero to manage multiple subscription tiers and flexible payment plans.
- Implemented a customized Shopify checkout process that seamlessly integrated with Fortero's subscription management system, ensuring a smooth and efficient checkout experience.
- Optimized the site's navigation, product pages, and search functionality to provide an exceptional user experience, making it easy for customers to find and purchase products.
- Optimized the site's speed by implementing caching, compressing images, and leveraging Shopify's built-in performance features, resulting in an 80% improvement in site speed.
- Fortero's site for search engines, improving content relevance and increasing organic traffic by 120%.
The Results
The partnership between Fortero and Webunity resulted in significant improvements across various key performance indicators:
- 47% Increase in Total Sales: Fortero saw a substantial increase in total sales, driven by the improved user experience, streamlined checkout process, and enhanced subscription management.
- Increased Customer Satisfaction and Retention Rates: Fortero's customer satisfaction and retention rates improved significantly due to the personalized experiences and effective communication implemented by Webunity.
- Site Speed Improvement: The site speed improvement by 80% enhanced the overall user experience, reducing bounce rates and improving conversions.
- Increase Organic Traffic: Fortero's organic traffic increased by 120%, driven by the SEO and content optimization efforts.
The Outcome
Fortero's migration to Shopify Plus, supported by Webunity, has enabled the brand to overcome its previous platform limitations and achieve significant growth and improvements. The partnership has resulted in enhanced user experiences, increased customer satisfaction, and improved site performance, ultimately driving business success.