Transforming Black Gold Elixir's Global E-Commerce Success with Webunity Infotech
Black Gold Elixir, a leading provider of organic mushroom elixirs, aimed to enhance user experience, expand globally, increase average order value, and implement a complex subscription system. To achieve these goals, they partnered with Webunity to leverage their expertise in e-commerce solutions.
Black Gold Elixir experienced a 60% increase in AOV, a 200% increase in overall sales, and successfully expanded into5+ new countries. Our efforts enhanced the user experience, implemented a robust subscription model, and established a strong global market presence.
Services Provided:
- UX & UI Enhancements
- Shopify 2.0 Custom Theme Development
- Internationalization
- Shopify Plus & Checkout Extensibility
- CRO & AOV A/B Testing
Website
The Challenges
Black Gold Elixir faced several significant challenges:
- Need for an enhanced, seamless shopping experience to improve customer satisfaction and loyalty.
- Entering and establishing a strong presence in international markets.
- Increasing the average order value (AOV) by offering compelling upsell and cross-sell opportunities.
- Implementing a complex subscription service to drive recurring revenue.
- Achieving substantial sales growth to solidify market position.
Range of Action
Webunity implemented the following solutions to address the challenges:
- Conducted a comprehensive UX audit to identify areas for improvement.
- Redesigned the website with a focus on intuitive navigation, faster load times, and mobile responsiveness.
- Integrated personalized product recommendations and streamlined the checkout process to reduce cart abandonment.
- Ensured compliance with international regulations, including data protection and payment processing standards.Implemented multi-language and multi-currency support to cater to global customers.
- Developed and integrated upsell and cross-sell features, showcasing complementary products and bundles.
- Designed and developed a robust subscription model, offering flexible plans and convenient management options for customers.
- Upgraded hosting infrastructure and optimized website performance to handle increased traffic and transactions.
- Implemented advanced analytics to monitor performance and make data-driven decisions for ongoing improvements.
03. The Results
The partnership between blackgold and Webunity resulted in significant improvements across various key performance indicators
- User Experience: The optimized website led to a significant reduction in bounce rates and an increase in conversions, resulting in a 30% increase in sales.
- Global Expansion: The efficient shipping system enabled Black Gold Elixir to expand globally, with a 200% increase in international sales.
- Average Order Value (AOV): The post-purchase upsell strategy increased the AOV by 60%, resulting in higher revenue and customer satisfaction.
- Subscription Implementation: The complex subscription system allowed customers to manage their recurring orders and loyalty points seamlessly, leading to a 25% increase in subscription sales.
- Shopping Cart Abandonment Rate: The optimized user experience and strea
The Outcome
We helped Black Gold Elixir enhance user experience, expand globally, increase average order value, and implement a robust subscription system. The results demonstrate the effectiveness of e-commerce solutions in driving business growth and customer satisfaction.
For more details on how Webunity Infotech can help your business achieve similar success, contact us.