What is Shopify Theme Development and features?

What is Shopify Theme Development and features?
What is Shopify Theme Development and features?

Shopify Theme Development refers to the process of creating custom themes or templates for online stores built on the Shopify platform.

Shopify Theme Development involves creating or customizing themes for online stores on the Shopify platform. It is crucial for businesses looking to establish a unique and engaging online presence. 

Key aspects of Shopify Theme Development include:

Shopify Theme Development 

Theme Customization or Creation: 

Depending on the requirements, developers can either customize an existing Shopify theme or create a new one from scratch. Shopify provides a theme editor and a templating language called Liquid, which allows developers to modify HTML, CSS, and JavaScript to customize the appearance and functionality of the store.

Responsive Design: 

Ensuring that the theme is responsive is crucial to providing a seamless user experience across different devices and screen sizes. Developers need to test the theme thoroughly on various devices to ensure compatibility and responsiveness.

Design Implementation: 

Developers implement the design provided by designers or create their own design based on the client's requirements. This involves designing the layout, typography, color scheme, navigation menus, product displays, and other visual elements of the store.

Custom Functionality: 

In addition to built-in Shopify features, developers may need to implement custom functionality or features specific to the client's requirements. This could include custom product displays, advanced search functionality, integration with third-party services, and more.

Theme Definition:

A Shopify theme is a pre-designed template that determines the appearance, layout, and functionality of an online store. It includes design elements like typography, colors, and features such as navigation menus and social media integrations.

Submission to Shopify Theme Store (Optional): 

If the theme meets Shopify's quality guidelines and criteria, developers can submit it to the Shopify Theme Store for approval.

This allows other Shopify merchants to discover and purchase the theme for their own stores.

Shopify features

Shopify is a popular e-commerce platform that enables businesses to create and manage online stores.

It offers a wide range of features to help entrepreneurs sell products and services online effectively. Here are some key features of Shopify:

Product management: 

Users can easily add, edit, and organize products within their Shopify store. They can set product variations (such as size or color), manage inventory levels, and categorize products into collections.

Order management: 

Shopify enables merchants to track orders, manage order fulfillment, and view order histories. It provides tools for processing orders, printing shipping labels, and managing customer communications.

Mobile commerce:

Shopify offers mobile-responsive themes and a mobile app, enabling merchants to manage their store, track sales, and communicate with customers on the go.

SEO tools:

Shopify includes built-in SEO features to help improve the visibility of online stores in search engine results. Users can customize meta tags, URLs, and other elements to optimize their store for search engines.

Marketing and promotion:

Shopify offers tools for running marketing campaigns, including discount codes, email marketing, and social media integration. Users can create targeted campaigns to attract and retain customers.

Customer support:

Shopify offers customer support through various channels, including live chat, email, and phone support. Users can also access help documentation, forums, and community resources for assistance.


These are just some of the key features offered by Shopify. The platform continues to evolve with new updates and enhancements to meet the changing needs of online businesses.

Overall, Shopify Theme Development requires a combination of design skills, programming knowledge, and familiarity with the Shopify platform to create visually appealing and functional online stores tailored to the needs of the client.

Shopify Theme Development is a critical aspect of creating a successful online store, allowing businesses to customize their store's appearance and functionality to attract and retain customers effectively.


Webunity are officially recognised Shopify experts. Our Shopify developers are some of the highest rated in the world. See our Shopify Expert service list below:

Need a help?

Our Shopify Plus Consulting services offer you a wide range of solutions for designing and developing online stores with SEO-relevant services


Prices are estimated based on complexity and how many pages are needed.